Changes in the role
of video content
We are in a media environment of ever changing business opportunities coupled with an arms race to develop content to better suit consumers tastes and wishes across multiple viewing platforms from PAY TV, Linear TV, Over-the-top SVOD, AVOD and digital media platforms.
Our Mission
The DBB12 Media mission is to create new Business and Content Strategies to build growth, improve ROI, and brand reputation across Linear, OTT & Digital Media for Sports and Entertainment brands, Pay TV networks, Channel networks.
What We Do
DBB12 Media offers a strategic advisory service for both established and new entrants in the Content Entertainment and Sports arena in examining the need for Content realignment to match new business growth opportunities.
We provide insight on global content trends via intelligent trend analysis, media industry and global markets experience to aid new format creation for Linear TV, OTT platforms and Digital Media.
We declutter market complexity, distil changing global market trends, audience consumption to better aid content investment opportunities. Our aim is to provide clear recommendations to better align business and content strategies to help rebuild your competitive moat and aid prioritizing content investments.
In short, helping to deliver ‘More Bang for your Buck!’
We are connected into a network of Consultancy Groups and Market Research Companies offering business case analysis & big data analysis. So no project is too big.Through doing so we promise to deliver step-change consumer outcomes that will build new market opportunities and maximize new revenue opportunities.
David Booth
Managing Director DBB12 Media
David has 20+ years experience working in the TV Industry across Pay TV, Commercial and Public Service Free to Air TV and OTT. He has held senior roles in Dubai, New York, London at leading International Pay TV companies Multichoice Group, Viacom, and Virgin Media, Channel 4, the BBC in the UK across his career. He has provided insight to International Producers regarding developing content for Millennial and Centennial audiences, Financial Investors examining potential Media Mergers & Acquisitions opportunities and provided insight for content creation across OTT platforms (AVOD, SVOD).
David has a verifiable track record of taking businesses to the next level. In his most recent corporate roles he led transformative change resulting in significant impact with subscriber growth, viewership and quality of content offerings across Linear, OTT and Digital Media whilst simultaneously making significant content savings. He has a passion for Sports and Entertainment content.
He is a Honorary Professor at the School of Culture & Creative Arts, University of Glasgow where he lectures on the changing Global Media Environment and Technological changes and has contributed to various academic media research projects on new media and changes in TV distribution. In addition he is a Media Speaker and Awards Judge.
‘Content builds relationships.
Relationships are built on trust.
Trust drives Revenues’.